George Chaconas and Juan Pardo of Performance Brokerage Services advise on the sale of Star City Motorsports and Platte River Harley-Davidson in Nebraska

Top left to right – Robert Kay and Michael Maledon and bottom left to right – Jeff Hinchcliff, Robert Kay, Steve Hinchcliff

Michael Maledon, Partner at Elway Dealership Group, said, “It was a pleasure working with George Chaconas and Juan Pardo of Performance Brokerage Services. They understand our growth strategy and always provide valuable market insights. »

Performance Brokerage Services, North America’s largest volume dealer brokerage firm, is pleased to announce the sale of Star City Motorsports of Lincoln, Nebraska, Robert Kay to John Elway Powersports, and the sale of Platte River Harley-Davidson in Grand Island, Nebraska, from Robert Kay to Steve and Jeff Hinchcliff.

Robert Kay has been in the powersports industry for over 40 years. Passionate about motorcycles and adventure, he has been around the world and climbed some of the highest peaks, including Mount Everest. In 1997 he moved his family from Colorado to Nebraska and acquired his first dealership, Star City Motorsports of Lincoln. After many years of continued growth and success at its first dealership, Kay acquired Platte River Harley-Davidson of Grand Island in 2016.

After the sale, Kay commented, “I was looking to smell the roses, spend more time with my family and friends, and do more adventure travel. Since I had no succession plan, I decided to hire professional industry experts George Chaconas and Juan Pardo of Performance Brokerage Services to help me navigate this life-changing decision. Although I wanted to sell my business, I also cared deeply about my staff and wanted them to be in good hands after I left. The Performance Brokerage team was sensitive to this and brought the right buyers to the table, and I am very grateful to them. I am confident that I made the right decision to work with George and Juan from Performance Brokerage Services.

Over the past 5 years, Performance Brokerage Services has advised the sale of over 300 dealerships, making it the largest dealership brokerage firm in North America. In 2021, the company completed 72 transactions, marking a record year. George C. Chaconas, the exclusive agent for this transaction and National Harley-Davidson and Powersports Division Manager for Performance Brokerage Services commented, “I met Robert Kay over 5 years ago at his dealership in Lincoln . I learned to admire not only his success as a powersports and Harley-Davidson dealer, but also his passion for life and his adventure-seeking lifestyle. When the time came to sell his concessions, I understood that it was not an easy decision and that a unique buyer had to be found for each concession. I’m honored that we were able to identify the right buyers who will stay true to his vision and take care of his people. We were also able to maximize the value of the dealerships and capitalize on his many years of building goodwill in the community. We wish Robert every success in his next adventure!

John Elway Dealership Group is headquartered in Englewood, Colorado and was established in 2004. In 2021 the company added a Powersports division and has since expanded to include 4 powersports dealerships in Colorado. This acquisition marks their first dealership in Nebraska.

Michael Maledon, Partner at Elway Dealership Group, said, “It was a pleasure working with George Chaconas and Juan Pardo of Performance Brokerage Services. They understand our growth strategy and always provide valuable market insights. »

H&H Automotive is a family business run by father and son, Steve and Jeff Hinchcliff. The group offers 6 automotive brands in three dealerships in Omaha, Nebraska. This acquisition marks their third Harley-Davidson dealership, with locations in Missouri and Nebraska. The Hinchcliffs pride themselves on their customer-centric philosophies, which align perfectly with Platte River Harley-Davidson’s culture, making this acquisition a natural fit.

Jeff Hinchcliff commented, “This is our third Harley-Davidson acquisition with the help of George Chaconas and Juan Pardo of Performance Brokerage Services. We previously acquired Frontier Harley-Davidson in Lincoln, Nebraska and Renegade Harley-Davidson in Springfield, Missouri, and they were instrumental in securing both of these deals. As we considered new strategic opportunities for growth, George and Juan introduced us to Platte River Harley-Davidson in Grand Island, Nebraska. They were very involved in all aspects of the buying/selling process and were instrumental in bringing it to the finish line. If you are in the market for a Harley-Davidson dealership or are considering selling your dealership, I highly recommend George and Juan at Performance Brokerage Services.

Star City Motorsports will remain at its current location at 6600 North 27th Street in Lincoln, Nebraska.

Platte River Harley-Davidson will remain at its current location at 2719 South Locust Street in Grand Island, Nebraska and will be renamed Frontier Outpost Harley-Davidson.

Robert Kay was represented by Daniel Kaplan and Derek Aldridge of the Perry Law Firm in Lincoln, Nebraska. Jeff and Steve Hinchcliff were represented by Paul Elofson of Fitzgerald Schorr PC in Omaha, Nebraska.

About Performance Brokerage Services

Performance Brokerage Services, Inc. is North America’s largest dealer brokerage firm, specializing in buy-sell business for automobile, recreational vehicle, commercial truck, powersports and automotive dealers. equipment.

With over 25 years of experience, 700 dealerships sold and a 90% closure rate, the company’s reputation is unmatched and governed by the highest ethics and integrity.

The company offers a unique approach by providing free value estimates with no upfront fees or deposits, no fee refunds, and only paying a success fee after the deal closes.

Headquartered in Irvine, CA and supported by 7 regional offices in Utah, Texas, Florida, Virginia, Ohio, New Jersey and Canada, clients benefit from national exposure with local representation .

As trusted and respected experts in the field, the company utilizes an extensive network of attorneys, accountants, hundreds of registered buyers, and longstanding relationships with various automakers.

For more information about the services offered by Performance Brokerage Services, visit

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